a different approach to the festive period was adopted at Sephora, as they emphasised the beautiful gold exterior of the store through the use of paper cutout snowflakes, a feature commonly associated with christmas.
Both Versace and Hollister had moving shop window displays, with Versace's mannequins rotating to show a 3D profile of the garment and Hollister showing the movement of the sea across all the screens to promote the California / surfer lifestyle.
an artist's studio was seemingly the inspiration behind Blanc de Chine's window display. I liked this display as it appeared to be a touch of irony, as shirt dresses are unlikely to be a crisp white when in an art studio environment.
Inside Nike's changing room, featuring photos and writing from some of Nike's key ambassadors. Inspiring visuals will encourage people trying garments on to purchase. Clever promotional strategy.
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